Bitcoin Pushes Past USD $94,000 as Crypto Equities Rally into 2026 

Bitcoin has kicked off the new year with renewed momentum, rising more than 3% in Monday trading to hover near USD $94,000. The move lifted the broader crypto complex and sparked sharp gains across US-listed crypto stocks.

Coinbase surged more than 7% following an analyst upgrade, while Strategy disclosed fresh Bitcoin purchases, reinforcing confidence in ongoing corporate demand for digital assets.

Crypto-linked equities moved decisively higher alongside Bitcoin:

• Coinbase rose approximately 7.6% after Goldman Sachs upgraded the stock to Buy and set a USD $303 price target.
• Strategy gained close to 3% after confirming additional Bitcoin accumulation.

Goldman’s upgrade highlighted Coinbase’s growing exposure to infrastructure-style revenue streams, reducing reliance on volatile trading volumes and positioning the company as a more stable proxy for long-term crypto adoption.

In a filing with the US Securities and Exchange Commission, Strategy revealed it purchased 1,283 BTC between January 1 and January 4 for approximately USD $116 million, lifting total holdings to 673,783 Bitcoin.

While the company reported an unrealised digital asset loss of roughly USD $5.4 billion for 2025, it also disclosed a sizeable USD $2.25 billion cash reserve, underscoring its continued commitment to a Bitcoin-centric treasury strategy.

The rally comes amid heightened geopolitical uncertainty following the detention of Venezuelan President Nicolás Maduro by US authorities—an event that has unsettled energy markets and boosted demand for perceived hedges.

At the same time, traders are repositioning early in the year after a volatile end to 2025. Bitcoin closed last year down approximately 6.4%, and some market participants view the current move as recalibration rather than exuberance.

Markets are now looking ahead to key US economic data, particularly December’s non-farm payrolls report due later this week, which could influence expectations around Federal Reserve interest rate policy.

Despite the upside, crypto markets continue to show signs of fragility. Roughly USD $255 million in leveraged positions were liquidated as Bitcoin pushed higher, highlighting how quickly momentum can force overextended traders out of the market.

From a technical perspective, traders are watching whether Bitcoin can hold above the USD $92,000–$94,000 range, a zone that has capped prices since late December. Flows into spot Bitcoin ETFs remain a key day-to-day indicator of institutional appetite.

Bitcoin’s strong start to 2026 reflects a familiar dynamic: institutional narratives, corporate balance sheets and macro uncertainty converging at once. While momentum has clearly returned, price action remains sensitive to liquidity conditions, geopolitics and upcoming US economic data.

As always, volatility cuts both ways, and disciplined positioning remains essential as crypto markets navigate the early months of the year.